We have come a long way. The design of our space struggled with looking too boxy for a natural open feel. So we were challenged to break out of the traditional roof and extend the branches to become the ceiling. In order to do that we found that the double layer of wall with lighting between would have caused too much commotion for the roof so we reduced it down to one layer of wall. And we decided to soften the corners and make entrances on two sides of the four-sided structure.

We also found it difficult to incorporate the nail polish, which is a big problem if you're marketing nail polish. So we decided to use color to draw people in and explore the polish inside. The images of the birch trees in Aspen have such wonderful oranges and reds in the fall so we decided on a gradation of those and a soft yellow-orange for the floor to make the focal point of the room, the white display tree in the center, stand out more.

We created an abstract display tree and made replicas of our packaging to display on the shelves. The display tree mimics the cut out walls in shape and in the shelving. The shelving on the display, however, we made with colors to stand out against the white while the shelving on the walls remained brown, like the bark of a birch tree.

We decided to use soft packaging for the object to maintain the integrity of the sustainability of the product. Too much packaging would be inconsistent with the goal of 'green' nail polish.

We found that once the tree branches were bent they pulled the attached trees with them in contorted directions so we stabilized them by gluing them at the top. We had some cool lighting that we wanted to use but there was no way to use it without seeing ALL the wires and it would have been messy.

We are pleased with our final result but it is certainly far from where we started. Until next time.

Cheers!